Privacy policy


Last updated: July 21, 2026

This Privacy Policy describes how Roadie Merch (“Roadie Merch,” “we,” “us,” or “our”), operated by 230 Management Inc., collects, uses, and discloses personal information when you visit, use, make a purchase from, or otherwise communicate with us through roadiemerch.com and related services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Personal information we collect

Depending on how you interact with Roadie Merch, we may collect:

  • Contact information: Your name, email address, telephone number, billing address and shipping address.
  • Order information: Products purchased or considered, order history, discounts, returns, refunds and shipping details.
  • Payment information: Payment status and related transaction information. Complete payment-card details are generally collected and processed by Shopify and its payment providers rather than stored directly by Roadie Merch.
  • Account information: Login details, saved addresses and preferences if you create a customer account.
  • Communications: Information you provide when contacting us, reporting a problem, responding to a survey or requesting customer service.
  • Marketing preferences: Whether you have chosen to receive marketing communications from us and how you interact with those communications.
  • Device and usage information: Internet Protocol address, browser type, device type, operating system, referring pages, pages viewed, approximate location and interactions with the Services.
  • Cookie and tracking information: Information collected using cookies, pixels and similar technologies.

2. How we collect information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to communications or contact us.
  • Automatically when you browse or interact with the Services.
  • From Shopify and other companies that help us operate the store.
  • From payment processors, fraud-prevention providers, production partners, fulfillment providers and shipping carriers.
  • From marketing, analytics or social-media partners when you interact with our content or advertisements.

3. How we use personal information

We may use personal information to:

  • Provide and operate the Services.
  • Process payments, orders, production, fulfillment, shipping, returns and refunds.
  • Communicate with you about an order or customer-service request.
  • Maintain customer accounts and preferences.
  • Detect, investigate and prevent fraud, misuse and security incidents.
  • Improve our products, website, marketing and customer experience.
  • Measure store performance and understand how visitors use the Services.
  • Send marketing communications when you have consented or where otherwise permitted by law.
  • Personalize content or advertising where permitted.
  • Comply with legal, accounting, tax and regulatory obligations.
  • Establish, exercise or defend legal claims.

Where applicable law requires a legal basis, we process personal information based on your consent, performance of a contract, compliance with legal obligations, or our legitimate interests, provided those interests are not overridden by your rights.

4. Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to provide its commerce platform, payment, security, personalization and related services.

Depending on the Shopify features enabled on our store, Shopify may process information about your interactions with Roadie Merch and other Shopify merchants. You can learn more through the Shopify Consumer Privacy Policy and privacy controls.

5. Cookies and similar technologies

We and our service providers, including Shopify, may use cookies, pixels and similar technologies to:

  • Keep the website and checkout functioning.
  • Remember your preferences and shopping cart.
  • Protect accounts and prevent fraud.
  • Understand website traffic and performance.
  • Personalize your experience.
  • Measure marketing campaigns and, where enabled, deliver relevant advertising.

Some cookies are necessary for the Services to function. Others may be optional, depending on your location and our store settings.

Where available, you can manage optional cookies through the cookie banner or Cookie Preferences link on our website. You may also control cookies through your browser, although blocking necessary cookies may prevent parts of the Services from working properly.

6. How we disclose personal information

We may disclose personal information to:

  • Shopify, which hosts and supports our online store.
  • Payment providers that process and secure transactions.
  • Production and fulfillment partners that manufacture, package or fulfill made-to-order products.
  • Shipping carriers that deliver orders and provide tracking.
  • Technology providers supporting email, customer service, analytics, security, hosting and store operations.
  • Marketing and advertising partners, if those services are enabled and permitted by law.
  • Professional advisers, including accountants, insurers, lawyers and consultants.
  • Government authorities or other parties when required by law or reasonably necessary to protect customers, Roadie Merch or others.
  • A purchaser or successor organization in connection with a merger, financing, reorganization or sale of all or part of the business.

We provide service providers only with information reasonably necessary to perform their services. Their use and retention of information may also be governed by their own privacy practices and legal obligations.

7. Sale, sharing and targeted advertising

We do not sell personal information in exchange for money.

However, certain privacy laws define “sale,” “sharing” or “targeted advertising” broadly enough that some advertising, analytics, cookie or Shopify-related activities may fall within those definitions.

If these activities are enabled and you are entitled to opt out, you may use the Your Privacy Choices or data-sharing opt-out link displayed on our website. Where supported and legally required, we also recognize browser-based Global Privacy Control signals.

8. Email marketing

If you subscribe to marketing communications, we may send you product announcements, promotions and Roadie Merch news.

You can unsubscribe at any time using the link included in a marketing email. Unsubscribing from marketing will not prevent us from sending transactional messages concerning orders, payments, shipping, returns or customer-service requests.

9. Data retention

We retain personal information only for as long as reasonably necessary to:

  • Complete and support orders.
  • Maintain business and accounting records.
  • Meet tax, legal and regulatory obligations.
  • Prevent fraud and resolve disputes.
  • Enforce our agreements.

Retention periods vary according to the type of information and the reason it was collected. Shopify, fulfillment providers, payment providers and shipping carriers may maintain separate retention practices.

10. International processing

Roadie Merch and its service providers may process or store personal information in countries other than the country where you live. Those countries may have different privacy laws.

Where required, we use appropriate contractual, organizational or legal safeguards for international transfers.

11. Your privacy rights

Depending on where you live, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of certain information.
  • Receive a portable copy of certain information.
  • Withdraw consent where processing is based on consent.
  • Object to or restrict certain processing.
  • Opt out of the sale or sharing of personal information or targeted advertising.
  • Appeal a decision concerning a privacy request.
  • Lodge a complaint with your local privacy or data-protection authority.

These rights may be subject to exceptions. We may need to verify your identity before completing a request. Where permitted, an authorized agent may submit a request on your behalf, although we may require proof of authorization.

We will not discriminate against you for exercising an applicable privacy right.

To submit a request concerning Roadie Merch data, contact us. Requests concerning information controlled separately by Shopify, Shop or Shop Pay may also be submitted through Shopify’s privacy controls.

12. Security

We use reasonable administrative, organizational and technical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Please do not send payment-card details or other sensitive information through ordinary email or the website contact form.

13. Children

The Services are intended for a general audience and are not directed to children under 16. We do not knowingly collect personal information from children under 16.

If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

14. Third-party websites

The Services may contain links to third-party websites or platforms. Their privacy and security practices are governed by their own policies. We encourage you to review those policies before providing personal information.

15. Changes to this policy

We may update this Privacy Policy to reflect changes to our practices, Services, legal requirements or business operations. The revised version will be posted on this page with an updated date.

16. Contact us

Questions, requests or complaints concerning this Privacy Policy may be submitted through our Contact Us page.

Roadie Merch
Operated by: 230 Management Inc.